Introducing LF mall and short-sleeved one-piece
LF Corp: Korea’s Lifestyle Powerhouse Blending Fashion, Culture, and Innovation
When you think of Korean brands, fashion giants like Samsung C&T or beauty titans like Amorepacific might come to mind. But there’s another name that’s been quietly shaping how Koreans dress, live, and express themselves: LF Corp—short for Life in Future.
Who Is LF?
LF Corp is a leading South Korean lifestyle company that began as LG Fashion in 1974. Originally part of the LG Group, it became an independent company in 2006 and rebranded as LF in 2014. Today, LF is more than just a fashion label—it’s a multi-industry lifestyle brand that spans fashion, beauty, food, and digital commerce.
Their mission? To enhance people’s lives through brands that reflect evolving lifestyles and values.
What Does LF Do?
LF operates across several lifestyle sectors:
– Fashion: Home to premium brands like HAZZYS, DAKS, Lafuma, Maestro, and Jill Stuart. From classic menswear to outdoor gear and contemporary womenswear, LF covers it all.
– Beauty & Wellness: LF has expanded into skincare and wellness with eco-conscious brands like Aromatica.
– Food & Dining: Through LF Food, the company runs restaurants and develops gourmet food products.
– E-commerce: LF runs its own online platform, LFmall, offering curated lifestyle products and exclusive brand drops.
Why LF Stands Out
LF isn’t just selling clothes or cosmetics—it’s selling a way of life. The company is known for:
– Sustainable innovation: Investing in eco-friendly materials and ethical production.
– Digital transformation: Pioneering online retail in Korea’s fashion industry.
– Cultural relevance: Collaborating with artists, influencers, and global designers to stay ahead of trends.
Their slogan, “Life in Future,” reflects their commitment to creating brands that evolve with the times.
Recognition & Impact
LF has played a key role in shaping Korea’s modern fashion and lifestyle scene. With over 40 brands under its umbrella and a strong presence in both offline and online retail, it continues to influence how Koreans (and increasingly, global consumers) define style and comfort.
Let me introduce you to one of our best products.
[25SS][CITY ESSENTIAL] Navy(Blue) Strap Short Sleeve One-Piece Dress
– BRAND : HAZZYS LADIES
– PRICE : KRW 319,000 –> KRW 255,200
– COLOR : BLUE, DARK NAVY
– SIZE : S(85), M(90), L(95)
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